Some say it is due to the degradation of societal norms, specifically perpetrated by the media. They state examples of where bad news gets read, while good news is ignored. The candidate who slings the most (and dirtiest) mud will not only garner attention from the television commercials they run, but they will also receive attention through the public relations process.
Others say it is simply a matter of the candidates trying to inform the voters of the intentions of the other candidate. Stating that there is an actual "good intention" from the candidate who advertises the shortcomings of his opponent, in that he/she will be helping the voters to avoid potential pitfalls from electing the opponent.
My opinion on this matter is the candidates are desperate. They are desperate to get elected and they desperate to appease their supporters. It is this desperation that causes them to throw away their morals and respect for their opponent. Frankly, it is sad there are two sides - our governing system was never intended to be so bi-polar. But as a result of lobbyists, campaign supporters and the special interests of our country, two sides have emerged and they have no choice but to fight with one another and feed their desperation.
Anyway you slice it, there is a ridiculous amount of mudslinging and personal attacks being pushed upon us. It is pretty hard for us to abstain from the process or admonish the candidates since there are, really, the only two sides that have a chance of victory. The odds of a third party tie-breaker...pretty low, but it would be this person's dream to see changes to our current system that would: 1) naturally deter candidates from personal attacks 2) present more than two choices 3) bring common sense (hello Thomas Paine) back to our society.
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